At HCF, we’re proud to be Australia’s largest not-for-profit health fund, driven by our promise of Uncommon Care - putting people before profit and going the extra mile to deliver outstanding member experiences.
We’re reimagining how we connect with members, partners, and communities through world-class digital experiences. As part of this mission, we’re looking for a Digital Content Manager (International Business) to join our team and help shape the future of our Overseas Visitors Health Cover (OVHC) offering.
The opportunity
Reporting to the Senior Digital Content Manager, you’ll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF’s International Business.
You’ll be part of a dedicated cross-functional squad focused on delivering seamless digital experiences that educate and empower diverse audiences. This role combines strategic thinking, creativity, and technical content expertise to ensure HCF’s OVHC content stands out in a competitive, multicultural market.
This is an 18 month max-term contract
What you’ll do
Develop and implement digital content and SEO strategies to drive awareness and growth for HCF’s International Business.
Create engaging, user-centric content that builds trust and supports members through their decision-making journey.
Ensure content is inclusive, accessible, and aligned to HCF’s brand tone, voice, and digital best practice.
Collaborate with internal stakeholders, designers, and developers to deliver high-quality content across websites, microsites, CRM, and mobile.
Use analytics and insights to track content performance and continuously improve effectiveness.
Lead content reporting, audits, and optimisation projects to enhance visibility and user experience.
About you
You’re an experienced digital content professional who combines strategic capability with hands-on delivery skills. You know how to create content that connects with different audiences, particularly multicultural and international markets - and you’re motivated by the opportunity to make complex information simple, human, and engaging.
You’ll bring:
8+ years’ experience in digital content management, content strategy or SEO.
Strong writing and editing skills across multiple formats (web, UX, microcopy, SEO).
A deep understanding of UX principles, accessibility (WCAG), and SEO/AI search trends.
Experience managing content within regulated or complex organisations.
Confidence using tools such as AEM, Adobe Analytics, SEMrush, JIRA, and Confluence.
Exceptional stakeholder management and collaboration skills.
A proactive mindset and commitment to HCF’s values — Step Forward, Stay Human, Walk in Their Shoes, Make it Better, Get There Together.
Highly regarded:
Experience in health, insurance, or finance industries.
Understanding of content for culturally and linguistically diverse audiences.
Familiarity with agile ways of working.
Ready to bring Uncommon Care to life?
Apply now and help shape how international members experience HCF online.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
50% subsidy on HCF hospital and/or extras cover
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
