The successful candidate will be responsible for gathering business requirements and playing a critical role in auditing the Adobe Launch and Analytics platforms to identify gaps. They will provide recommendations, develop an implementation plan, and revamp the implementation to enhance our data collection processes.
Responsibilities
- Lead Digital Data Analytics Architecture: Lead the development of scalable analytics architecture, ensuring seamless data collection and integration
- Establish Analytics Tag Implementation Governance: Establish and oversee analytics governance, including standardising data definitions, tagging practices and ensuing data privacy and compliance across digital platforms
- Drive operational excellence: Drive efficiency in analytics processes by implementing automation and scalable data solutions
- Work as a member of an efficient digital analytics "factory" with appropriate balance of automation and deeper bespoke reporting.
- Provide work estimates and contribute to evaluating work backlog across a diverse portfolio of requirements.
- Collaborate with other reporting and insights teams across HCF to share information and leading practices.
- Bring an open mind and engage in an open dialogue with colleagues
Essentials
- Expert in Adobe Launch and Adobe Analytics tools
- Solid understanding of tag management data layer, best practice , scalable implementations
- Experience in JavaScript
- Experience working directly with developers in implementing analytic solutions
- Experience within an optimisation program aimed at improving onsite conversion.
- Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
- Adobe Analytics and Target extensive experience (preferable)
- A generative mindset. You come from a place of possibility, think on your feet and outside the square and adapt well to change.
- Bachelor's degree in Computer Science, Information Technology, or a related field.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
50% subsidy on HCF hospital and/or extras cover
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
