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Rafael Silva

Strategic Pricing & Market Intelligence | Driving Revenue Optimization & Competitive Growth
Sydney
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Skills

Technical Skills
Pricing Strategy | Revenue Optimization | Market Intelligence | Data Visualization | SQL | Tableau| Nielsen | Quantum | Financial Modelling | KPI Development | Competitive Analysis.
Advanced Analytics & AI-enabled Methods:
Predictive & scenario modelling | Elasticity & sensitivity analysis | Forecasting | Market & competitive intelligence automation | BI dashboards.
Leadership & Commercial Capabilities:
Executive stakeholder management | Commercial strategy & decision support | Cross-functional leadership | Negotiation & influencing | Business case development | Risk & opportunity assessment | People Management.

About

Data-driven commercial specialist with 10+ years’ experience across FMCG, Retail, Aviation, Media and Financial Services, driving pricing strategy, revenue optimization and competitive growth. Proven track record of delivering measurable improvements in margin, revenue, forecasting accuracy and speed-to-market through advanced analytics, automation and AI-enabled tools. Advanced user of Excel, SQL, Tableau, Nielsen, Quantum, Sabre and enterprise data platforms, with experience applying predictive, scenario and market modelling to high-value commercial decisions. Advisor to Sales, Finance and Executive stakeholders across large, complex organizations.