Skills
Marketing Strategy • Go-to-Market (GTM) Strategy • Brand Development • Fintech Marketing • Product Marketing • Digital Campaigns • Performance Marketing • Marketing Analytics • Event Marketing • Stakeholder Management
About
Senior marketing leader with 10+ years’ experience driving growth across fintech and financial services, including roles at Cboe Australia, ASX and ASX-listed fintech Douugh. Proven track record launching financial products, building brands from inception and delivering integrated marketing strategies across digital, events and partnerships.
Experienced in developing go-to-market strategies for complex financial products, scaling customer engagement and leading cross-functional teams in fast-paced and regulated environments. Successfully launched fintech products across the US and Australia, built marketing functions from the ground up and led industry initiatives including the Cboe Adviser Forums, bringing together leading Australian fund managers and investment specialists.
Combines strategic marketing leadership with hands-on execution across brand development, product marketing, digital campaigns and industry engagement to drive measurable growth and strengthen market positioning.
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