Stuti Sood

Skills

Digital Marketing Strategy, Integrated Marketing Campaigns, Campaign Management, Demand Generation, Lead Generation, Go-to-Market Strategy, Multi-Channel Marketing, B2B Marketing, Content Strategy, Thought Leadership Marketing, Webinar Marketing, Event Marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads, Social Media Marketing, LinkedIn Marketing, Email Marketing, A/B Testing, Conversion Rate Optimisation, Adobe Analytics, Google Analytics, Marketing Analytics, MQL Management, Lead Nurturing, Marketing ROI Analysis, Dashboard Reporting, Stakeholder Management, Budget Management, Team Mentoring

About

B2B marketing specialist with 9+ years across Accenture, Gartner and Ernst & Young, working in digital strategy, integrated campaigns, demand generation and executive thought leadership across APAC, ANZ, the Americas, India and Southeast Asia. At Accenture I lead digital strategy across three regions, coach a team of five, and run thought leadership programmes including a Wharton School partnership. At Gartner I ran integrated campaigns across APAC and ANZ, scaling webinar programmes that generated 18 percent more marketing qualified leads year over year, lifting MQL to SQL conversion by 14 percent through A/B testing and segmentation, and cutting cost per MQL by 16 percent through marketing mix optimisation. MBA in International Business, Digital Marketing certified by the Indian School of Business. Full working rights in Australia, no sponsorship required, seeking marketing specialist, campaign management and demand generation roles.