Skills
Python, SQL, Power BI, Tableau, Excel, Google Ads, Google Analytics, Google Tag Manager, Google Data Studio (Looker Studio), Pandas, NumPy, Matplotlib, Scikit-learn, Power Query, DAX, Data Cleaning, Data Visualization, Dashboarding, ETL, A/B Testing, Campaign Performance Analysis, Marketing Analytics, Business Intelligence, Reporting Automation
About
I’m a Data & Marketing Analytics professional with 2+ years of experience turning marketing and operational data into actionable business insights. Skilled in Power BI, SQL, Python, and Google Ads, I specialize in improving campaign performance, billing accuracy, and process efficiency across multiple client accounts.
At Teleperformance, I analyzed Google Ads billing and policy data for 500+ accounts, built dashboards in Power BI and Looker Studio to track KPIs, and achieved 100% SLA compliance while reducing resolution time by 25%. My work improved decision-making, reduced escalations by 20%, and increased overall efficiency by 20%. I also supported Google Cloud Platform accounts, driving a 12% increase in service adoption through consultative recommendations.
In marketing analytics, I managed end-to-end campaigns across Google and Meta Ads, achieving up to 20% ROAS improvement. I optimized ad creatives, copy, targeting, and budgets using A/B testing and performance insights. Additionally, I delivered actionable reports using Google Data Studio and Excel, helping stakeholders make data-driven decisions.
I hold a Master’s in Data Science from Liverpool John Moores University, UK (2025) and a Postgraduate Diploma in Data Science from IIIT Bangalore, giving me a strong foundation in analytics, SQL, Python, data visualization, and marketing technologies.
Passionate about leveraging data to drive business growth, I’m seeking opportunities in Business Intelligence, Data Analytics, or Marketing Analytics, where I can combine technical skills with business insights to deliver measurable impact.
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