Loyalty Partnerships Specialist
Member Experience, Digital & Data | Sydney (HCF House)
Why this role matters
At HCF, we’re committed to helping our members live healthier lives and our loyalty program plays an important role in delivering value beyond health cover.
As a Loyalty Partnerships Specialist, you’ll support the delivery of member loyalty initiatives by coordinating partnerships, managing partner offers, and helping bring engaging campaigns to life. Working closely with internal teams and external partners, you’ll help ensure members have access to relevant rewards, offers, and experiences that make being an HCF member feel worthwhile.
This is a great opportunity for someone who enjoys relationship building, coordinating campaigns, and working collaboratively across teams to deliver initiatives that create real value for customers.
What you’ll be doing
Support the delivery of loyalty partnerships
• Assist with identifying and onboarding new partner opportunities that add value for HCF members
• Manage day-to-day relationships with existing loyalty partners to ensure smooth campaign delivery
• Support the coordination of partner agreements, offers, and campaign timelines
Help bring loyalty campaigns to life
• Coordinate the execution of member offers including discounts, cashback, and promotional incentives
• Work with internal teams to ensure campaigns are delivered on time and align with member experience standards
• Support the delivery of the Surprise and Delight program and other member engagement initiatives
Track performance and identify opportunities
• Monitor campaign performance and partner engagement against agreed KPIs
• Assist with reporting and insights to help improve future campaigns
• Keep up to date with loyalty and partnership trends that may benefit the program
Collaborate across the business
• Work closely with teams across Marketing, Digital, IT, Procurement, Legal, and frontline operations
• Support the rollout of new loyalty capabilities within the Thank You app
• Ensure partnership activity aligns with internal governance and compliance requirements
What you’ll bring
Essential
• Tertiary qualification in marketing, communications, business, or a related field
• Around 3–5 years’ experience in partnerships, loyalty, marketing, or a similar role
• Experience supporting partner offers, campaigns, or promotions
• Strong relationship-building and stakeholder management skills
• Excellent organisational skills with the ability to manage multiple initiatives
• A proactive, collaborative approach and willingness to take ownership of tasks
Nice to have
• Experience working with loyalty programs, member engagement, or customer rewards
• Experience in regulated industries such as health, insurance, financial services, or telco
• Strong communication and presentation skills
• Attention to detail and ability to coordinate multiple moving parts
Why you’ll love working at HCF
• Be part of a team delivering meaningful benefits to over 2 million HCF members
• Work in a collaborative environment where ideas and initiative are encouraged
• Gain exposure across marketing, digital, and member experience teams
• Contribute to initiatives that help improve engagement, loyalty, and member satisfaction
If you’re passionate about partnerships, love creating value through collaboration, and want your work to make a real difference to members’ lives, we’d love to hear from you.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
