Loyalty Partnerships Specialist
Member Experience, Digital & Data | Sydney (HCF House)
Why this role matters
At HCF, we’re committed to helping our members live healthier lives—and our loyalty program plays a big part in that promise. As a Loyalty Partnerships Specialist, you’ll help shape experiences that genuinely reward our members, strengthen engagement, and build advocacy through meaningful partnerships.
This is a role for someone who loves building relationships, creating value through collaboration, and turning ideas into campaigns that members actually care about. You’ll work across the business and with external partners to deliver offers, incentives, and “surprise and delight” moments that make being an HCF member feel special.
What you’ll be doing
Build and grow a best-in-class loyalty partner ecosystem
Identify, assess, and recommend new partnership opportunities that enhance member value and align with HCF’s purpose
Manage a portfolio of loyalty partners, from negotiations through to campaign delivery and ongoing optimisation
Build strong relationships with internal teams and external partners to deliver mutually beneficial outcomes
Bring loyalty campaigns to life
Design and deliver compelling offers including discounts, cashback, incentives, and health-related collaborations
Drive the end-to-end execution of loyalty initiatives, ensuring campaigns launch on time and deliver impact
Lead the Surprise and Delight program, supporting frontline teams to maximise member engagement
Use insights to improve outcomes
Set and track KPIs to measure partner performance, campaign success, and member engagement
Analyse results, identify opportunities for improvement, and share insights to shape future strategy
Stay across industry trends and competitor activity to keep HCF’s loyalty offering relevant and competitive
Collaborate across the business
Partner with Marketing, Digital, IT, Procurement, Legal, and frontline teams to deliver seamless member experiences
Support the introduction of new digital capabilities within the Thank You app
Ensure all partnership activity meets regulatory, compliance, and WHS requirements
What you’ll bring
Essential
Tertiary qualifications in marketing, communications, advertising, loyalty, or a related field
3–5 years’ experience in partnerships, loyalty, marketing, or a similar commercial role
Proven experience delivering partner offers and managing fulfilment processes
Strong stakeholder management and relationship-building skills
Commercial mindset with the ability to evaluate ROI and performance
Proactive, confident, and comfortable taking initiative
Nice to have
Experience in private health insurance or regulated environments
Strong written and verbal communication skills, including presentations and reporting
Highly organised with strong attention to detail and project management capability
A solutions-focused, can-do attitude and genuine pride in your work
Why you’ll love working at HCF
You’ll have real ownership of partnerships and campaigns that directly impact members
You’ll work in a collaborative, purpose-driven environment where your ideas are valued
You’ll gain exposure across digital, marketing, health, and commercial teams
You’ll help create experiences that genuinely improve member loyalty, engagement, and advocacy
If you’re passionate about partnerships, love creating value through collaboration, and want your work to make a real difference to members’ lives, we’d love to hear from you.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
