The Assistant Brand Manager plays a key role in bringing the HCF brand to life across every touchpoint, ensuring consistent, distinctive and meaningful member experiences. Working closely with multi‑disciplinary teams, this role supports the delivery of integrated brand, digital and marketing initiatives that build brand salience, drive growth and help members engage with confidence.
You’ll collaborate with stakeholders across Marketing, Digital, Product, Member Experience and external partners to embed brand strategy, deliver campaigns, uplift digital experiences and ensure every interaction reflects HCF’s purpose and values.
Key Responsibilities
Brand & Marketing Delivery
- Support the development and execution of annual brand, digital and integrated marketing plans across health and diversified business lines.
- Embed long‑term brand strategy through clear value propositions, messaging frameworks and consistent storytelling across the member lifecycle.
- Support partnership campaigns, activations and events that enhance HCF’s brand, reputation and commercial outcomes.
- Provide brand direction and governance across all touchpoints including digital, social, print, events and retail/member engagement.
- Support website and app enhancements, ensuring brand principles align seamlessly with UX/UI best practice.
- Manage brand reviews and approvals, ensuring creative and assets are consistently high quality and on brand.
- Lead the development, maintenance and expansion of the Brand Hub and as
- set libraries across emerging formats.
- Work collaboratively across Marketing, Digital, Product, Frontline, Legal, Sales and Member teams with a strong “one team” mindset.
- Assess briefs, scope brand opportunities and support the development of roadmaps and plans.
- Build strong relationships with agencies, partners and suppliers to ensure delivery on time and on budget.
- Contribute to the development of tools, templates, channel playbooks and processes that drive consistency and efficiency.
- Maintain brand standards, guidelines and design system principles across brand and digital experiences.
- Ensure compliance with regulatory, legal and WHS requirements across all work.
- Identify and escalate brand, regulatory or compliance risks where required.
What We’re Looking For
- Degree in Marketing, Brand, Communications or related field.
- 5–7 years’ experience in a brand or marketing role within a consumer‑facing organisation.
- Strong experience across brand management, creative development, campaigns, digital and UX/UI.
- Excellent stakeholder management skills within a complex, matrixed organisation.
- A sharp aesthetic eye with strong cultural and creative awareness.
- Confident communicator who can influence, collaborate and advocate for brand excellence.
- Comfortable working in fast‑paced, agile and cross‑functional environments.
Desirable
- Experience in health, insurance, financial services or another regulated industry.
- Exposure to agile delivery, product or experience design processes.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
